Our Mission

Being kind to your skin means ridding your shelves of products with harsh irritants and pointless fillers. We believe that truly effective, non-toxic skincare is possible when you use the right ingredients. We use plant-based oils and avoid harmful chemicals for a better, safer way to care for your complexion. Our vegan, cruelty-free products are carefully formulated and filled with antioxidant-rich concentrates that nourish and protect the skin.

Our Values

Vegan, cruelty-free, worry-free

‘Worry-free’ means you can use a product without putting your own health at risk. Our ingredients are safe for your skin and free of all known carcinogens, irritates and hormone disruptors. Our products stay clear of parabens, phthalates, alcohols, petroleums, silicones, synthetic and natural fragrances so you can cleanse, nourish and protect your skin — worry free. 

Our products are made without any animal ingredients or animal by-products and are cruelty-free.

Oils & Serums